About Luis
With a broad, multidisciplinary background in software development, architecture, product ownership, and marketing, Fernandez is a gifted technology leader. He holds degrees in informatics and computer science and a Master’s in Finance, which shaped his combined expertise in technical and business realms.
Over the past 20 years, Fernandez has overseen more than 250 projects across four continents and 25 countries, delivering technical solutions in content, commerce, mobile, and martech for some of the world’s most renowned companies. From writing code as a developer and designing systems as an architect to training teams, serving as a CTO, advising global enterprises, defining product roadmaps, and developing marketing strategies, he has taken on nearly every role in technology and digital innovation.
Fernandez has led multicultural teams of managers, content experts, engineers, strategists, and architects (he is fluent in Spanish, Portuguese, and English). His professional mission is to constantly close the gap between business vision and technical execution. His work in media, retail, banking, hospitality, telecoms, and technology has given him a comprehensive view of the possibilities and challenges businesses face in the digital age.
Currently serving as Executive Director of Technology in VML, Fernandez is focused on the future of content, marketing, and automation platforms, investigating how companies can produce, distribute, and profit from emerging technologies such as artificial intelligence, composable architectures, and data-driven personalization.
