All sessions
Conference SessionBeginner60 min

Digital Transformation or Digital Chaos? A Practical Guide for Leaders Who Are Done Playing Catch-Up

Digital transformation fails when leaders start with tools instead of problems. Most organizations do not fall behind because the technology is missing; they fall behind when decisions, change, and readiness stay fuzzy. "Digital Transformation or Digital Chaos? A Practical Guide for Leaders Who Are Done Playing Catch-Up" gives Matt Russell a way to make the issue concrete through a framework leaders can use before another tool rollout turns into noise.

About This Session

Most organizations don't fail at digital transformation because of bad technology. They fail because they started with the tool instead of the problem. After nearly 30 years leading technology modernizations — from a 10-person shop to the U.S. Federal Government — Matt Russell has seen the pattern repeat itself at every scale.

This session cuts through the noise with a frank, data-driven look at what actually works: how to audit your digital foundation, make smarter technology decisions without analysis paralysis, manage change when your team isn't buying in, and position your organization for an AI-driven future that's already underway.

You'll leave with a practical decision framework, a clear picture of where AI fits in your operations today, and several concrete actions you can take before the week is over.

No jargon. No vendor pitches. Just hard-won lessons from the field — and a few laughs along the way.