About This Session
Most organizations don't fail at digital transformation because of bad technology. They fail because they started with the tool instead of the problem. After nearly 30 years leading technology modernizations — from a 10-person shop to the U.S. Federal Government — Matt Russell has seen the pattern repeat itself at every scale.
This session cuts through the noise with a frank, data-driven look at what actually works: how to audit your digital foundation, make smarter technology decisions without analysis paralysis, manage change when your team isn't buying in, and position your organization for an AI-driven future that's already underway.
You'll leave with a practical decision framework, a clear picture of where AI fits in your operations today, and several concrete actions you can take before the week is over.
No jargon. No vendor pitches. Just hard-won lessons from the field — and a few laughs along the way.

